Website

Increasingly, in addition to the yellow pages, people look for information on the Internet. So as part of your business plan, you should budget for creating a website that tells people about your company.

The website doesn’t have to be complex or flashy — but it should describe your company, what makes it special and how and where to get in touch with you or the location and hours of your shop. Ideally, your website will include a picture or graphic to give people a sense of your business and perhaps quotations, or testimonials, from people who have been extremely happy with your business. Just be sure to get their written permission before you quote them or use their names.

There are tools available online to help you build your own website. But it may pay to contract for this work with someone experienced in website development. You can start by asking around for references, by checking the yellow pages or by visiting a website sponsored by the area you live in. And don’t overlook local schools where you may find a number of students with these skills. Once your website is up, plan to refresh it from time to time as your business grows and as you offer new services.

Consumer Resources

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