Promotional materials 
One of the ways to tell prospective customers about your business is to prepare promotional or marketing materials that can be handed out, mailed or picked up from a store or office. Often, all you need to get started is a small brochure that describes your company, lists your products or services — perhaps including a price list — and tells people where to reach you.
Marketing materials don’t have to be expensive. But since they may be the first impression you make on a prospective customer, you should be sure these materials present your company in the way you want. It probably pays to work with a professional who can write and design the material, though you can produce some very handsome brochures using a computer program and local printer.
As your business grows, you’ll want to be sure to keep your promotional materials updated, especially if you include pricing, so customers know what to expect if they call or stop by your store.
