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Small business owners
> Marketing your business
Marketing your business
People tend to buy products and services that they know and are comfortable with, that fill a particular need or that they have heard about and are interested in trying. The role of marketing is to get the word out so people know about your business, set your company apart from the competition and continually reinforce the value of your products and services. When you market your business, be sure to address the “four Ps” –
- Product
- Price
- Place
- Promotion
